San Antonio, Boutique Retail Store

Boutique Retail
New Construction

San Antonio, Texas
Roy Braswell
Matthew Niemann
Design Team:
Holly Hickey Moore for Baxter Design Group

This San Antonio shoe store has a straight forward, but important philosophy – acknowledge customers promptly, make everyone feel included, and provide the best service possible. With that as our inspiration, we went ahead with a design that is clean, soft and elegant. The location attracts a mature clientele so ample lighting is key. Therefore, the space is kept bright and open with walls painted in a delicate robin’s egg blue and the ceiling white to reflect light.

The shoes are arranged in custom cases that replicate pieces of furniture rather than the often trite, prefabricated store displays. Soft, upholstered pieces are added to the middle of the store, inviting customers to sit down and relax – as if they were in their own living room. The shoe is all about comfort, and the store reflects that.